The site is the face of your business and the main tool for attracting new customers. Do you want to interest the visitor from the first seconds and keep him on the site?
Use the latest web design tips. Start attracting a regular stream of visitors and convert them into loyal customers with ease.
Read and implement 5 tips for designing a website to help you stay on-trend.
Connect the robot
What seemed like science fiction a few years ago is now a harsh reality. Install a chatbox on the website. And not only because it is one of the main trends. By adding a “smart autoresponder”, you will establish communication with customers:
Customers are becoming more demanding. There are plenty of sellers now. Not receiving a prompt response, visitors will simply leave and forget about you. If you connect a “smart answering machine”, your employees don’t need to be online around the clock. At the same time, the client will receive all the necessary information and make a purchase even at night in case of a good example of website design.
Make the mobile version first
You’ve heard many times that your website needs to be mobile-friendly. And the statistics confirm this:
82% of users make a purchase decision by accessing the Internet from their phone;
62% of people prefer to search for answers to questions instantly using their smartphone.
Adaptation is not enough. Today, the approach to design is changing. Make a mobile version first, and then launch a full-fledged website. Thus, you will perfectly display all important elements on your phone screen. Indeed, the full-fledged version on mobile often looks unpresentable and stripped down. Experts from Conversionrate.store believe the mobile-friendly design to be the growth point of your business. It is a great way to increase conversions on your website.
Add the correct fonts
Fonts are becoming a design element for website footers and other parts of the site. They even replace photos. Remember: on a mobile screen, small and sometimes important details of the image must be viewed under a microscope.
Write words horizontally and vertically – this will make your site stand out from a series of similar ones. But don’t overdo it in great web design examples:
- choose fonts that are easy to read, preferably sans serifs;
- use no more than 3 families;
- look for fonts on your competitors’ websites.
Another trend is the use of bold capital letters in the page menu. Thus, all inscriptions look uniform. They are easy to read and understand. The main thing is to keep your paragraphs short.
Use bright colors
White “clean” designs have been in web design trends for a long time. And this is a good decision that does not lose its relevance. But if you want to stand out, use vibrant pastel colors and gradients. They are returning to fashion. Follow these 3 rules to avoid overloading your site and making it more user friendly:
Stick to measure – maximum 2 colors or 1 gradient.
Use your brand colors and your site will be easily recognized by regular customers.
Design your call to action button with contrast.
Adjust to the visitor
Today you can find out any information about potential clients. Customize analytics (like Google Analytics) and change your site based on who’s visiting. it’s one of the main tips for designing a website nowadays.
Before, you have created different landing pages. Now one page is enough. Display specific blocks or menu items depending on who came to you – a 25-year-old man or a 60-year-old woman.
There are several benefits to creating a stand-alone website. You are in complete control of your site, you can customize it to your liking and save your budget. However, creating sites that look professional and can compete with sites that are built by developers can be tricky without training. Luckily, if you take the time to learn a few web design best practices, your own website can look great. Even if you don’t have any website building experience, many of these tips are very easy to implement, especially on a platform like WordPress. In this article, we’ll walk you through ten website elements you can add to make your online resource more professional.