Are you looking to Livestream an event? Whether it’s a business conference, a training seminar, or a live performance, live streaming can help you reach a larger audience and extend the life of your event. This guide will teach you everything you need to know about live streaming an event, from choosing the right platform to streaming successfully.

What is a Livestream?

A live stream is a digital broadcast of an event streamed live over the internet. Viewers can watch the live stream on their computer or mobile device in real-time. Live Streaming has become increasingly popular in recent years, as it allows people to access from anywhere in the world without having to travel.

Advantages of Live Streaming an Event

If you are still unsure whether you should live stream your event, here are ten advantages to live streaming it.

Reach More People with No Limits: Live Streaming allows you to reach a larger audience and let anyone in the world watch the event from anywhere. You no longer have geographical or time limitations on who can access your event and when they can do so. By choosing to live stream an event, there is no limit on how many people can enjoy it!

Extend Your Event’s Life: The life of an event has no boundaries, thanks to streaming! Even though some events end after their scheduled time, with live streaming, you can keep the event going by making it available online for people to watch on their schedule. This also allows those who could not attend the live event to experience it later.

Get More Engaged Viewers: One of the significant advantages of live streaming is that viewers feel like they are right there at the event! They can interact with each other and with the presenter in real-time, which creates a more engaging experience for all involved.

Increase Brand Awareness: Live Streaming an event is a great way to increase brand awareness for your company or organisation. As people watch the live stream, they will see your logo and learn more about what you do.

Save Money: Live Streaming an event can save you money, as you don’t have to pay for travel, accommodations, or food and drink for attendees.

Get More Social Media Exposure: Live Streaming your event gives you an excellent opportunity to get more social media exposure. As people tweet and post about the event, their friends and followers will see it and may be interested in watching the live stream themselves.

Build Relationship with Attendees: Live Streaming an event can help build better relationships with your attendees. They will appreciate being able to access the event’s content later on, and having a recording of the event allows them to revisit it whenever they want.

Extend Your Event’s Life: Live Streaming allows people to watch an event on their schedule, which means that it can reach more people and extend its lifespan.

Gain New Audience Members: If you live stream your event for the first time, it also allows you to gain new audience members interested in attending future events. By building a solid following via live streaming, you may be able to grow your audience for future events too.

Expand Your Network with Other Event Organisers: When you live stream an event, it gives you the chance to expand your network with other event organisers by collaborating on marketing efforts or sharing resource information.

Features to Look for in a Livestream Platform

Now that you are familiar with the benefits of live streaming an event, it’s time to choose a platform. Many different event platforms are available, so here are some guidelines for finding the right one for your event.

Video Quality: When searching for a live stream platform, first consider video quality. It would be best to look for high definition or HD so that your live stream looks excellent on any screen size and offers the best possible viewing experience.

It would be best to look for adaptive bitrate streaming accompanied by automatic quality presets to optimise speed and fluidity throughout playback across all devices without any manual adjustments by the user.

High-Quality Audio: Another element to consider is audio quality since sound can be just as important as the video. Make sure that the platform you choose offers high-quality audio so that viewers can hear everything that is happening at the event.

Ease of Use: The platform you choose should be easy to use, as you don’t want to spend time learning how to use it when you should be focusing on the event itself. Look for intuitive and simple platforms to navigate so that you can get set up quickly and start streaming without any delays.

Streaming Options: When live streaming an event, you’ll want a platform that offers a variety of streaming options so that you can choose the one that works best for your needs. Some platforms provide live streaming, on-demand streaming, or both so that you can share your event with viewers as soon as possible or give them the option to watch it later.

Post-Event Options: When choosing a Livestream platform, consider what options you have available for audiences after the event is over. For example, some platforms offer video downloads so you can give viewers access to the content even if they couldn’t tune in live.

Others offer email capture tools to grow your audience by inviting people to sign up for future events and updates via email after the live stream has ended.

How to Livestream an Event?

Decide What Type of Event to Livestream: The first step is to decide what type of event you want to live stream.

  • Do you want to broadcast a live performance?
  • Share highlights from a conference?
  • Livestream a meeting or webinar?

Once you decide on the type of event, you can start planning the logistics and determining what equipment you will need.

Plan Ahead: Just as with any other type of event, it’s essential to plan when live streaming an event. Make sure you have everything ready well in advance so that there are no surprises on the day of the event. This includes testing your equipment beforehand and ensuring that all connections are working correctly.

Create a Script: When live streaming an event, it’s essential to have a plan and stick to the schedule. This includes having a script for what will be said during the event. This will help keep you on track and ensure that nothing is missed.

Engage with Viewers: Be sure to engage with viewers during the live stream. Answer their questions and take feedback. This helps keep viewers engaged and makes them more likely to return for future events.

Promote Your Live Stream: Just as you would promote any other type of event, you need to promote your live stream ahead of time so that people know when and how to watch it. Use social media, email marketing, and other promotional tools to get the word out.


Live Streaming an event can be a great way to share your content with a wider audience and to increase engagement with your viewers. Using the tips in this guide, you can ensure that your live stream is successful.