In this modern age, everybody uses at least a handful of apps on a daily basis. It has transformed how we gather information and stay connected to friends. When the first iPhone was launched in the early 2000s, there were limited apps available. Most people who had the phone could select to download a game from a limited field; along with the selection of apps that were already of the phone when it was purchased. Nowadays, there are around 2.1 million apps for users on Google Play and 1.8 applications to choose from on the Apple App Store, and this number looks certain to increase year-on-year. But why have apps continued to excel and entertain consumers?

Easier Life

The most crucial factor that has contributed to the sustained success of apps is that they are easy to use and access. Typically people would need to go into a bank in order to ask questions and move their money, but with the introduction of apps came online banking which meant that users could move their money from the comfort of their home. Furthermore, the app requires less waiting time, and you can be into your bank account by simply using your thumbprint. Similarly, another industry that has soared is the casino sector. Games are available on the go for players and can be played instantly on


Whenever you walk into a train station or anywhere else that requires a waiting period; you always see crowds of people glued to their smartphone. This is because apps have increased the ways in which we can be entertained. This preference solely depends on the individual person as you can spend your time playing a game, listening to music or watching a movie. Netflix is the biggest streaming service, and their app enables people to download their favourite films or TV shows so that they can watch them without using their internet on the phone. Along with this, the majority of major radio stations also have their own applications and Apple Music and Spotify ensure that users can enjoy their favourite music anywhere. You can also stay up to date with the latest news with social media accounts and apps that are specifically for news.

Also read: Best Free Music Streaming Apps


Consumers are always going to be more interested in things that are free, and apps have played on that. The majority of applications available of stores are free, and this increases the chances of users downloading them. Apps such as Facebook, Twitter and YouTube are the most downloaded by users, and the one thing that they all have in common is that they are free. Of course, certain apps will need to be paid for, but these are typically games that consumers will have a passion for. These games are considerably cheaper than games that you can expect to find on consoles, but the quality of mobile games is steadily increasing. However, the most popular games are the free downloads, and that was highlighted with the popularity of Pokemon Go.