A digital asset is an aspect of technology that you feel brings value to your business – whether that means driving sales, embedded hardware development providing a better customer experience, or simply adding to your portfolio of assets in a positive way.  Some assets are essential – like a website or an app – while others are useful, but not necessarily required. In this piece, we’ll take a look at four of the digital assets that businesses need to succeed in 2020, running through the technology you should engage with at the start of this new decade.


We’ll start with the most obvious asset – the one that drives the most revenue for your business. This tip isn’t simply to ensure you have a website; it’s to emphasize just how important it is to have a well-run, professional, and impressive website to show to your customers. The better-looking your website, the more you’ll dazzle and impress consumers heading onto your website. If you need help improving your home on the web, look to skills from an expert website designer Birmingham to help you develop your site in line with your new objectives.

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AI Bots

On your website – but also over the phone – you can now make use of AI bots, which can conduct customer service without you having to pay staff to sit on the phones or on the end of instant messenger systems. These smart chatbots can help you to service the needs of your consumers in extra-quick time: like conversational FAQ robots, they’ll help you to reduce the friction your customer experiences in trying to find an answer to their question. The cash you’ll save on customer service professionals will be huge when accrued over the long-term.


This one is vague because software comes in all shapes and sizes. Of course, most businesses will use Microsoft’s software to help them to process words, numbers, and information internally. But, once you begin to search the market for other software packages, you’ll see just how important the world of business software is for your company. With promises of automation and extreme savings, you’ll be foolish not to invest in advanced technology that fits with your business. Moreover, the use of an embedded analytics platform is essential for achieving profitable growth more quickly. Technologies and solutions are being discussed that also seek to democratize access to data and analysis results – not just from the perspective of end-users, but also from the perspective of other applications. You can integrate analytics dashboards into any web framework, for example, using embedded analytics. These tools allow you to scale your reporting module to hundreds or thousands of users without requiring any additional development.

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Social Media

It’s still incredibly important that your business possesses and maintains its social media following. If you can engage with customers on social media, you’ll be regarded as an active and friendly service in which consumers are likely to turn to time and again. Social media is about trust, personality, and conversation. Consumers on social media want to talk to you, to offer feedback, and to ask you questions. To facilitate this, and to ensure all of your customers are happy on social media, you should hire a special social media manager to help you to get the right message across to your key demographics each month.

These digital assets should be seen as pivotal for all businesses to work on and possess in the coming months.