In the fast-paced world of social media platforms, NewTumbl emerged as a ray of hope in 2018. It was poised to be the antidote to Tumblr’s controversial changes following its acquisition by Yahoo and later by Verizon. However, despite its promise of openness and user-friendliness, NewTumbl failed to gain traction, ultimately leading to its closure. In this comprehensive guide, we’ll delve into the rise and fall of NewTumbl, exploring the key factors that contributed to its shutdown.


The Birth of NewTumbl: A Response to Change

At the onset of 2019, NewTumbl came into existence as a response to a significant shift in the social media sphere. Tumblr, a popular platform known for its diverse user base, had implemented a controversial ban on adult content. This policy shift left many Tumblr users disillusioned and in search of a new digital home where they could freely express themselves.

NewTumbl emerged as a beacon of hope, offering refuge to those who felt marginalized due to their desire to exercise freedom of speech. The platform provided a virtual haven for individuals from all walks of life. Just like Apple’s famous phrase, “there’s an app for that,” NewTumbl created a space where there was “a platform for that.” Users flocked to NewTumbl to continue sharing their NSFW content and connect with like-minded individuals.

The Challenges of Regulating NSFW Content

Competing in the realm of social media in the 21st century, especially in the context of regulating NSFW content, proved to be a formidable challenge. The digital landscape is ever-changing, and the dynamics of user-generated content are complex. Ensuring a safe and compliant platform while also catering to the diverse interests and desires of users is no small feat.


The Sudden Closure

The abrupt end of NewTumbl took many by surprise. On June 7, 2023, NewTumbl made an announcement via its official Twitter account. The post, though brief, left no room for interpretation: “It’s been a blast. Thanks for your patronage. We hope you enjoyed your time at NewTumbl.” This unexpected farewell was devoid of any prior warnings or indications that the platform was facing dire straits.

While some speculated that this might be a temporary shutdown for maintenance, the specific language used in the announcement suggested otherwise. It was evident that NewTumbl was bidding farewell, leaving its users in a state of shock and disbelief.

The Yahoo and Verizon Connection

To understand the demise of NewTumbl, we must rewind to the troubled history of Tumblr. Yahoo’s acquisition of Tumblr in 2013 was met with a wave of criticism from devoted users who were anxious about the platform’s fate. In 2017, Verizon took over Yahoo, and Tumblr fell under Verizon’s Oath Media division.

The Birth of NewTumbl

In response to concerns about Tumblr’s future, Verizon’s Oath Media division made a pivotal decision in 2018. They announced the shutdown of specific sections of Tumblr, which led to a significant drop in user traffic. NewTumbl was conceived as a lifeline for those Tumblr users who desired to continue their online presence without content restrictions. The idea was to create a space where users could enjoy the same freedoms they had on Tumblr.

The Downfall of NewTumbl

While the concept was compelling, NewTumbl encountered several hurdles that led to its ultimate failure:

1. Lack of Resources

NewTumbl started with a small team that faced resource limitations. These constraints made it difficult to sustain and enhance the platform, which ultimately impacted its long-term viability.

2. Fierce Competition

The social media landscape is fiercely competitive, and NewTumbl struggled to establish itself among giants like Instagram, Twitter (X), Reddit, and others. These platforms had already captured significant user bases, leaving little room for newcomers.

3. Waning User Interest

Despite its initial promise, NewTumbl couldn’t maintain user interest over the long term. This led to a stagnant user base, making it increasingly challenging to support the platform.

4. Impact of Tumblr’s Content Ban

Tumblr’s decision to ban adult content had a profound impact on NewTumbl. This policy change caused a decline in user traffic, further undermining the platform’s sustainability.


The story of NewTumbl is a compelling narrative of aspiration, competition, and the intricate dynamics of the online world. Despite its noble intentions, NewTumbl struggled to overcome the odds. The platform’s closure leaves us with valuable insights into the challenges faced by alternative social media platforms in the ever-evolving digital landscape.

Frequently Asked Questions

  1. What was NewTumbl, and why was it created? NewTumbl was launched as a modernized alternative to Tumblr after Tumblr faced criticism and changes following its acquisition by Yahoo and later by Verizon. It aimed to provide a more open and inclusive space for users.
  2. Why did NewTumbl shut down? Several factors contributed to NewTumbl’s shutdown, including a lack of resources, stiff competition from other social media platforms, a decline in user interest, and the impact of Tumblr’s ban on adult content.
  3. How long did NewTumbl exist? NewTumbl existed for approximately five years before its closure.
  4. What message did users see when they visited the NewTumbl website after its closure? Users were greeted with a message that read, “It’s been a blast. Thanks for your patronage. We hope you enjoyed your time at NewTumbl.”
  5. Why did Verizon decide to shut down sections of Tumblr in 2018? Verizon announced the shutdown of specific sections of Tumblr in 2018, leading to a decline in user traffic. This decision was a response to user concerns and was a key factor in the creation of NewTumbl.
  6. Was NewTumbl able to attract a substantial user base? Unfortunately, NewTumbl struggled to attract enough users to sustain itself over the long term, despite its initial promise.
  7. What social media platforms did NewTumbl face competition from? NewTumbl faced competition from established platforms like Instagram, Twitter (X), Reddit, and others, which had already captured significant user bases.
  8. How did Tumblr’s ban on adult content affect NewTumbl? Tumblr’s ban on adult content resulted in a decline in user traffic, which also had a negative impact on NewTumbl’s user base.
  9. What was the initial promise of NewTumbl? NewTumbl promised to be a more open and welcoming platform for users, ensuring that their interests and content would be respected.
  10. What lessons can we learn from the closure of NewTumbl? The story of NewTumbl offers insights into the challenges faced by alternative social media platforms in a highly competitive digital landscape.