Not all backlinks are created equal. There are numerous factors that make up a good backlink – or that you can use to recognize a good backlink. Therefore, you should always check where you have established a backlink and where your backlinks come from if they have not been established by you. It is also important to use the services of a professional link building company. Why? If you don’t know what you are doing, you can get in trouble with the major search engines.

Google, for example, gives great importance to the inbound links of a web page and constantly updates the algorithms that define the quality of these backlinks. Therefore, it is necessary to carry out a correct link building strategy and update it to the latest standards and official patents.


A good backlink should always have relevance. This means that it must come from websites related to the topic. From Google’s point of view, backlinks that are “relevant” are preferred. What does that mean? Let’s say you have a website about football. Now you have two backlinks. One backlink comes from a website about sports and the second backlink comes from a website about cats.

The backlink that has relevance, that is, in your case the link of the page on the subject of sport, naturally has the greatest relevance and is also classified by Google. Professional link building has the advantage of accuracy in this case.


The authority, also known as “Domain Authority” (abbreviated: DA) is an important factor for Google when evaluating the backlink. The higher the value (0-100) of the “Domain Authority”, the stronger the backlink.

To evaluate the authority of a domain, many other factors are used for evaluation. These include, but are not limited to:

  • The age of the domain
  • The number of inbound and outbound links
  • The quality of the backlinks to this page (backlinks)

In addition to the “Domain Authority“, in this context there is also the so-called “Site Authority”, which is subject to exactly the same rules as the “Domain Authority”. In this case, the classification simply refers to a single subpage of the corresponding domain and this is where professional link building comes into play.

Professional Link Building Strategy

SEO positioning is composed of two great techniques: SEO on page and SEO off page. The latter refers to all those factors external to a web page that influence its visibility within the results of search engines. The main strategy of off-page SEO is the construction of links, which is a process known as link building. Google and other search engines give great importance to the quality of the incoming links of a web page, that is, to those links that mention it and redirect users to it. If these links come from unsafe sites, Google detracts from the website involved, which means that poorly crafted link building can negatively affect positioning and visibility, decreasing its reach to new and potential customers.If we consider that 6 out of 10 people use the internet in their day to day to consult their doubts and needs, implementing a professional link building campaign on the website of your business is an essential requirement to improve your SEO positioning and reach all those people who are looking for the product or service you offer.

Quality is the real secret of building effective links

Quality links have many features. It is not the same on which page the link is located, what other content is or with what interval it appears. Google doesn’t like link building or search engine optimization that want to influence its algorithm. Google is monitoring changes in websites, so it is important that link building is natural and done professionally. Links should have varied text.

What do we pay attention to during the link building process?

The links should have these features:

  • Multiple text links.
  • Accompanied by varied texts.
  • For varied pages.
  • Exposed with the same language as your page.

Link catalogs vs. link farms

Many people confuse link farms with link catalogs. Link farms were collections, a mix of pages with totally different themes and nothing in common. Therefore, because quality is a key factor in links, link farms were not of great value and no agency would use this technique in a professional manner. In the catalogs of links, however, everything is organized with respect to the same theme.


Effective Link Building

For this to work effectively too, it is recommended that you always keep an eye on your backlinks. If you actively set up backlinks yourself, pay special attention to the factors mentioned above. However, if a backlink does not come from you, you should check whether or not it meets the requirements of a high-quality link. If not, you should devalue it through Google Search Console so as not to damage your backlink profile. It is best to have a company handle your professional link building rather than do it yourself.


Backlinks continue to play an essential role for all website operators today. Although Google increasingly favors high-quality content, backlinks are still an important factor in signaling the value of a website to Google.